Stillbirth Campaign
This communications kit supports the launch of the national Stillbirth Clinical Care Standard, released on 4 November 2022.
Show your support for the clinical care standard by downloading and sharing the content on your website, social networks or within your health service. You are encouraged to use these resources to raise awareness about the new standard and best practice care for stillbirth.
The Stillbirth Clinical Care Standard was developed by the Commission, in partnership with health service organisations, clinicians and consumers, and with funding from the Australian Government Department of Health and Aged Care. See professional and consumer endorsing organisations.
- More information on the Stillbirth Clinical Care Standard
- Contact: email ccs@safetyandquality.gov.au
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Information for healthcare services - Stillbirth Clinical Care StandardDownload10 pagesPDF646 KB
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Information for clinicians
Information for healthcare services
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Information for healthcare services - Stillbirth Clinical Care StandardDownload10 pagesPDF646 KB
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Suggested messaging
Below are some suggestions for messages you could copy and paste, to use in your social media, newsletters and other communications.
- Message 1
[Insert name of your organisation] supports the release of the new #Stillbirth Clinical Care Standard by @ACSQHC. The #CCS aims to reduce the stillbirth rate and overcome the stigma attached to the experience.
safetyandquality.gov.au/stillbirth-ccs #StillbirthCCS
- Message 2
Six babies are stillborn in Australia every day. The national #Stillbirth Clinical Care Standard #CCS from @ACSQHC will help ease the pain for families and remove a culture of silence.
safetyandquality.gov.au/stillbirth-ccs #StillbirthCCS
- Message 3
Australia's first #Stillbirth #CCS describes the care women can expect before and during pregnancy to improve their chance of giving birth to a healthy liveborn baby – as well as support for parents after perinatal loss.
safetyandquality.gov.au/stillbirth-ccs #StillbirthCCS
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